Publisher Rates

The average CPM for 1st April 2020.

2020-03-31

Unique = average amount paid for 1000 visitors in the 24-hour period.

Raw = average amount paid on the 1st advert view for 1000 link views in the 24-hour period.

 

Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $63.18 $17.50 $5.81 $16.75 $4.25
Canada $44.74 $7.32 $2.95 $4.73 $2.42
United Kingdom $77.68 $10.40 $4.09 $4.43 $2.23
Australia $16.36 $5.33 $2.71 $2.63 $1.76
 
Finland $7.59 $11.63 $5.74 $9.79 $2.71
Germany $28.90 $10.13 $2.89 $5.46 $1.67
France $14.96 $6.80 $2.55 $1.60 $0.78
Norway $10.48 $5.47 $2.87 $6.10 $3.14
Netherlands $11.64 $5.94 $2.76 $3.35 $1.96
Greece $4.92 $3.66 $1.12 $5.10 $1.51
Switzerland $20.76 $4.81 $2.04 $3.51 $1.48
Estonia $4.97 $3.23 $1.16 $4.54 $1.83
Iceland $2.17 $4.32 $2.04 $3.03 $1.80
New Zealand $14.34 $4.13 $1.82 $2.59 $1.52
Belgium $5.30 $3.96 $1.09 $2.19 $0.87
Mexico $6.67 $3.63 $1.13 $3.06 $1.00
Latvia $2.78 $3.52 $2.11 $3.16 $2.06
Japan $4.70 $3.45 $1.13 $2.02 $0.94
United Arab Emirates $13.39 $3.31 $1.53 $2.29 $1.10
Denmark $20.82 $3.26 $2.15 $1.70 $1.28
Guinea $1.92 $3.09 $1.50 $0.95 $0.87
Luxembourg $3.57 $3.04 $0.95 $2.49 $1.13
Malaysia $5.06 $2.98 $1.03 $2.71 $0.95
Ireland $27.49 $2.54 $1.29 $2.91 $1.54
Czech Republic $14.97 $2.86 $1.60 $2.72 $1.78
Austria $19.06 $2.81 $1.49 $1.72 $1.02
Korea, Republic Of $31.08 $2.74 $2.17 $2.06 $1.65
Portugal $4.20 $2.07 $0.71 $2.65 $1.25
Sweden $34.36 $2.58 $1.83 $1.26 $0.92
South Africa $9.76 $1.82 $1.46 $2.56 $1.95
French Guiana $0.90 $2.44 $0.61 $0.46 $0.37
Spain $11.59 $2.40 $1.36 $1.31 $0.95
Mayotte $0.96 $2.40 $0.54 $0.76 $0.59
Nigeria $5.15 $2.35 $1.36 $2.33 $1.12
Poland $8.45 $2.33 $1.42 $1.02 $0.70
Italy $18.39 $2.31 $1.55 $1.41 $1.14
Ukraine $12.02 $1.84 $1.08 $2.30 $1.29
Romania $4.56 $2.03 $1.23 $2.24 $1.48
Kenya $6.93 $1.94 $1.18 $2.15 $1.31
Peru $6.40 $2.07 $0.97 $1.55 $0.88
Thailand $5.69 $2.04 $0.75 $1.82 $0.97
India $28.82 $1.64 $0.86 $1.99 $0.76
Brazil $22.33 $1.96 $0.73 $0.98 $0.51
Saudi Arabia $5.45 $1.95 $0.78 $1.16 $0.73
Cameroon $2.03 $1.95 $1.02 $1.03 $0.66
Cyprus $6.78 $1.42 $0.74 $1.92 $1.14
Qatar $3.04 $1.38 $0.61 $1.86 $1.30
Zambia $4.02 $0.99 $0.70 $1.84 $1.07
Malawi $2.60 $1.23 $0.84 $1.83 $1.02
Israel $6.21 $1.81 $0.93 $1.21 $0.70
Lithuania $3.55 $1.80 $0.88 $1.75 $1.05
Singapore $5.76 $1.64 $0.87 $1.80 $1.07
Kazakhstan $3.41 $1.56 $0.92 $1.79 $1.03
Uruguay $2.40 $1.77 $0.77 $1.20 $0.70
Slovenia $7.25 $1.59 $0.76 $1.22 $0.63
Mozambique $2.23 $1.55 $1.07 $0.99 $0.65
Bahamas $1.44 $1.55 $1.01 $0.50 $0.44
Seychelles $1.80 $1.49 $1.01 $1.20 $1.27
Uganda $2.23 $0.92 $0.66 $1.49 $0.86
Tajikistan $0.54 $1.41 $0.73 $0.52 $0.40
Russian Federation $16.49 $1.39 $0.80 $1.32 $0.88
Guadeloupe $6.23 $1.37 $0.60 $0.61 $0.44
Senegal $2.11 $1.23 $0.75 $1.35 $0.87
Bolivia $3.73 $1.35 $0.53 $0.72 $0.43
Hungary $14.13 $1.30 $0.57 $0.78 $0.53
Namibia $1.44 $0.58 $0.45 $1.29 $0.97
Chile $5.86 $1.29 $0.82 $0.95 $0.70
Equatorial Guinea $0.90 $1.27 $0.58 $0.31 $0.49
Kuwait $3.07 $1.27 $0.71 $1.17 $0.79
Martinique $1.72 $1.26 $0.44 $0.32 $0.27
Réunion $2.30 $1.26 $0.54 $0.56 $0.39
Maldives $0.90 $1.25 $0.54 $0.66 $0.48
Turkmenistan $1.87 $1.23 $0.85 $0.86 $0.77
Nauru - - - $1.22 $0.96
Indonesia $7.36 $0.98 $0.60 $1.19 $0.76
Slovakia $8.59 $1.18 $0.80 $1.13 $0.73
Saint Lucia $0.90 $1.18 $0.61 $0.50 $0.50
Cote D'ivoire $10.33 $1.13 $0.67 $1.17 $0.84
Bermuda $0.90 $1.16 $0.59 $0.96 $0.58
Georgia $1.88 $1.16 $0.68 $1.16 $0.63
Iraq $8.38 $1.16 $0.84 $1.14 $0.90
Bahrain $1.54 $0.87 $0.51 $1.15 $0.78
Guatemala $2.23 $1.14 $0.52 $0.89 $0.53
Sri Lanka $3.72 $1.13 $0.53 $1.04 $0.58
Colombia $4.25 $1.13 $0.64 $0.72 $0.54
Burkina Faso $3.00 $0.92 $0.61 $1.13 $1.16
Mauritius $1.05 $1.12 $0.66 $0.74 $0.54
Trinidad And Tobago $0.90 $1.11 $0.54 $0.48 $0.34
Uzbekistan $1.21 $1.09 $0.71 $0.65 $0.53
Vietnam $1.93 $1.09 $0.50 $1.09 $0.44
Costa Rica $2.68 $1.07 $0.64 $0.59 $0.38
Ecuador $3.74 $1.07 $0.46 $0.70 $0.41
Pakistan $2.18 $1.06 $0.76 $0.93 $0.69
Congo $0.99 $1.04 $0.69 $0.63 $0.54
Oman $2.46 $0.93 $0.57 $1.04 $0.73
Bulgaria $3.25 $0.85 $0.50 $1.03 $0.62
Macedonia, The Former Yugoslav Republic Of $4.71 $1.03 $0.61 $0.78 $0.59
Myanmar $4.16 $1.01 $0.65 $0.79 $0.53
Saint Kitts And Nevis $0.90 $1.01 $0.55 $0.21 $0.12
Bangladesh $6.96 $0.98 $0.62 $0.52 $0.33
Dominica $0.90 $0.97 $0.44 $0.51 $0.45
Palestine, State of $2.08 $0.97 $0.92 $0.90 $0.90
Gabon $0.90 $0.96 $0.45 $0.29 $0.26
Benin $1.02 $0.88 $0.53 $0.96 $0.60
Ghana $1.71 $0.71 $0.58 $0.96 $0.78
Togo $1.64 $0.94 $0.59 $0.55 $0.48
Mali $1.42 $0.94 $0.68 $0.87 $0.66
Barbados $1.23 $0.93 $0.55 $0.54 $0.57
Hong Kong $6.03 $0.73 $0.52 $0.93 $0.78
Croatia $6.23 $0.92 $0.70 $0.86 $0.69
Paraguay $2.82 $0.92 $0.52 $0.60 $0.42
Kyrgyzstan $1.32 $0.92 $0.73 $0.56 $0.42
Moldova $2.21 $0.74 $0.47 $0.92 $0.66
Botswana $1.46 $0.61 $0.41 $0.91 $0.65
Albania $1.64 $0.91 $0.71 $0.79 $0.61
Congo, The Democratic Republic Of The $1.10 $0.91 $0.52 $0.63 $0.51
Cayman Islands $0.81 $0.90 $0.62 $0.49 $0.34
Macao $0.90 $0.90 $0.62 $0.81 $0.64
Bosnia And Herzegovina $2.04 $0.89 $0.54 $0.52 $0.43
Honduras $2.86 $0.89 $0.49 $0.67 $0.48
Vanuatu $0.41 $0.89 $0.38 $0.25 $0.10
Antigua And Barbuda $0.91 $0.88 $0.71 $0.37 $0.40
Montenegro $2.09 $0.88 $0.50 $0.67 $0.49
Somalia $0.90 $0.86 $0.60 $0.37 $0.33
Nepal $1.39 $0.86 $0.53 $0.42 $0.32
Belarus $2.47 $0.71 $0.47 $0.86 $0.57
Armenia $0.97 $0.77 $0.60 $0.85 $0.65
China $2.50 $0.84 $0.65 $0.85 $0.68
Jordan $2.11 $0.45 $0.36 $0.85 $0.62
Nicaragua $2.36 $0.84 $0.44 $0.48 $0.35
New Caledonia $1.28 $0.84 $0.62 $0.50 $0.54
Belize $0.90 $0.84 $0.50 $0.43 $0.40
Azerbaijan $2.23 $0.82 $0.56 $0.31 $0.30
Comoros $0.90 $0.81 $0.82 - -
French Polynesia $0.90 $0.81 $0.48 $0.24 $0.22
Malta $2.53 $0.81 $0.57 $0.42 $0.34
Argentina $5.24 $0.80 $0.42 $0.61 $0.46
Mongolia $1.00 $0.80 $0.60 $0.36 $0.41
El Salvador $3.91 $0.80 $0.44 $0.43 $0.34
Puerto Rico $3.46 $0.80 $0.45 $0.70 $0.45
Jamaica $0.90 $0.79 $0.43 $0.26 $0.21
Dominican Republic $4.48 $0.79 $0.49 $0.62 $0.51
Saint Martin $0.45 $0.78 $0.26 - -
Rwanda $1.08 $0.77 $0.59 $0.37 $0.39
Guyana $1.09 $0.77 $0.46 $0.33 $0.29
Panama $1.79 $0.76 $0.42 $0.64 $0.41
Burundi $1.64 $0.74 $0.60 $0.36 $0.36
Lao People's Democratic Republic $2.21 $0.44 $0.40 $0.73 $0.44
Tunisia $3.44 $0.73 $0.60 $0.71 $0.61
Taiwan $8.64 $0.66 $0.50 $0.69 $0.37
Philippines $3.66 $0.69 $0.51 $0.53 $0.34
Lebanon $2.78 $0.68 $0.47 $0.36 $0.35
Swaziland $1.02 $0.67 $0.67 $0.49 $0.44
Cambodia $3.45 $0.67 $0.51 $0.56 $0.45
Tanzania, United Republic Of $3.83 $0.66 $0.52 $0.52 $0.47
Haiti $1.23 $0.66 $0.48 $0.39 $0.33
Suriname $0.90 $0.65 $0.38 $0.31 $0.25
Liechtenstein $0.90 $0.64 $0.60 - -
Gibraltar $0.90 $0.64 $0.54 $0.47 $0.47
Algeria $2.28 $0.35 $0.27 $0.63 $0.51
Sierra Leone $1.02 $0.60 $0.53 $0.63 $0.55
Saint Pierre And Miquelon $0.45 $0.62 $0.45 - -
Serbia $4.12 $0.62 $0.47 $0.56 $0.49
Anguilla $0.90 $0.62 $0.47 $0.31 $0.64
Madagascar $1.00 $0.53 $0.45 $0.61 $0.39
Andorra $2.73 $0.61 $0.48 $0.46 $0.44
Fiji $0.90 $0.61 $0.47 $0.30 $0.24
Morocco $2.27 $0.60 $0.47 $0.45 $0.39
Turkey $6.87 $0.47 $0.40 $0.60 $0.49
Zimbabwe $1.39 $0.59 $0.49 $0.35 $0.37
American Samoa - - - $0.59 $0.59
Jersey $0.90 $0.32 $0.32 $0.59 $0.38
Ethiopia $1.18 $0.59 $0.47 $0.34 $0.33
Chad $0.78 $0.57 $0.60 $0.47 $0.38
Papua New Guinea $0.90 $0.57 $0.50 $0.37 $0.42
Niger $0.97 $0.57 $0.53 $0.43 $0.38
Bhutan $0.90 $0.57 $0.51 $0.53 $0.48
Monaco $0.90 $0.56 $0.38 - -
Tonga - - - $0.55 $0.56
Turks And Caicos Islands $0.71 $0.55 $0.46 - -
Djibouti $0.81 $0.54 $0.51 $0.31 $0.32
Brunei Darussalam $0.90 $0.53 $0.39 $0.48 $0.41
San Marino $0.90 $0.53 $0.46 $0.51 $0.47
Saint Vincent And The Grenadines $0.90 $0.52 $0.43 $0.38 $0.36
Northern Mariana Islands $0.90 $0.52 $0.57 $0.37 $0.42
Liberia $0.90 $0.51 $0.53 $0.23 $0.30
Central African Republic - - - $0.50 $0.50
Cuba $1.57 $0.41 $0.40 $0.50 $0.37
Iran, Islamic Republic Of $0.95 $0.37 $0.32 $0.49 $0.47
Egypt $2.28 $0.35 $0.27 $0.47 $0.39
Aland Islands $0.77 $0.47 $0.46 - -
Afghanistan $1.71 $0.47 $0.40 $0.28 $0.27
Venezuela $1.64 $0.46 $0.33 $0.33 $0.30
Faroe Islands $0.90 $0.46 $0.36 $0.30 $0.50
Solomon Islands $0.71 $0.46 $0.44 $0.22 $0.22
Libya $2.27 $0.45 $0.43 $0.38 $0.36
Guernsey $0.90 $0.44 $0.42 $0.25 $0.14
Gambia $0.90 $0.43 $0.22 $0.32 $0.32
Virgin Islands, U.S. $0.90 $0.43 $0.36 $0.24 $0.23
Syrian Arab Republic $0.58 $0.32 $0.28 $0.41 $0.37
Samoa - - - $0.41 $0.32
Greece (VAT) $0.95 $0.31 $0.26 $0.40 $0.43
Timor-Leste $0.67 $0.40 $0.10 $0.30 $0.26
Yemen $1.76 $0.39 $0.35 $0.34 $0.33
Cape Verde $0.90 $0.39 $0.30 $0.38 $0.40
Angola $2.23 $0.38 $0.34 $0.27 $0.27
Aruba $0.90 $0.36 $0.37 $0.28 $0.27
Isle Of Man $1.12 $0.36 $0.39 $0.28 $0.50
Sudan $0.90 $0.35 $0.31 $0.36 $0.31
Virgin Islands, British $0.61 $0.30 $0.28 $0.35 $0.32
Lesotho - - - $0.34 $0.30
Guinea-Bissau $0.56 $0.22 $0.11 $0.33 $0.55
Grenada $0.72 $0.32 $0.28 $0.22 $0.22
Greenland $0.56 $0.32 $0.32 $0.21 $0.11
Sao Tome And Principe $0.61 $0.31 $0.33 $0.30 $0.29
Guam $0.90 $0.22 $0.25 $0.29 $0.26
Mauritania $0.90 $0.29 $0.25 $0.27 $0.25
Micronesia, Federated States Of - - - $0.29 $0.12
Kiribati - - - $0.29 $0.31
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $0.84 $1.65 $0.63 $2.47 $0.62
Canada $0.76 $1.11 $0.61 $1.50 $0.54
United Kingdom $0.76 $1.57 $0.68 $1.46 $0.54
Australia $0.75 $1.11 $0.65 $0.58 $0.45
 
Finland $0.63 $0.85 $0.36 $0.03 $0.03
Germany $0.30 $1.01 $0.30 $1.10 $0.30
France $0.51 $1.03 $0.36 $0.65 $0.36
Norway $0.26 $0.35 $0.25 $0.03 $0.03
Netherlands $0.36 $0.82 $0.33 $0.30 $0.30
Greece $0.16 $0.27 $0.16 $0.28 $0.16
Switzerland $0.51 $0.91 $0.42 $0.03 $0.03
Estonia $0.51 $0.51 $0.51 $0.03 $0.03
Iceland $0.03 $0.03 $0.03 $0.03 $0.03
New Zealand $0.46 $0.58 $0.45 $0.03 $0.03
Belgium $0.30 $0.90 $0.30 $0.40 $0.30
Mexico $0.17 $0.35 $0.15 $0.39 $0.14
Latvia $0.20 $0.25 $0.20 $0.03 $0.03
Japan $0.20 $0.35 $0.20 $0.49 $0.18
United Arab Emirates $0.30 $0.54 $0.30 $1.98 $0.30
Denmark $0.34 $0.47 $0.27 $0.29 $0.29
Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Luxembourg $0.19 $0.19 $0.19 $0.03 $0.03
Malaysia $0.21 $0.39 $0.18 $0.61 $0.17
Ireland $0.61 $0.50 $0.50 $0.03 $0.03
Czech Republic $0.24 $0.27 $0.20 $0.03 $0.03
Austria $0.25 $0.43 $0.25 $0.22 $0.22
Korea, Republic Of $0.30 $0.41 $0.28 $0.44 $0.23
Portugal $0.24 $0.50 $0.19 $0.35 $0.22
Sweden $0.24 $0.42 $0.20 $0.03 $0.03
South Africa $0.51 $0.42 $0.26 $0.26 $0.20
French Guiana $0.03 $0.03 $0.03 $0.03 $0.03
Spain $0.30 $0.40 $0.26 $0.45 $0.24
Mayotte $0.03 $0.03 $0.03 $0.03 $0.03
Nigeria $0.17 $0.30 $0.15 $0.13 $0.13
Poland $0.41 $0.48 $0.30 $0.29 $0.22
Italy $0.20 $0.34 $0.20 $0.29 $0.20
Ukraine $0.16 $0.24 $0.15 $0.16 $0.16
Romania $0.20 $0.32 $0.20 $0.29 $0.19
Kenya $0.16 $0.18 $0.15 $0.16 $0.16
Peru $0.16 $0.26 $0.15 $0.38 $0.14
Thailand $0.51 $0.78 $0.31 $0.70 $0.31
India $0.17 $0.34 $0.15 $0.44 $0.15
Brazil $0.17 $0.29 $0.15 $0.24 $0.14
Saudi Arabia $0.24 $0.48 $0.22 $0.53 $0.20
Cameroon $0.16 $0.13 $0.13 $0.03 $0.03
Cyprus $0.36 $0.36 $0.36 $0.36 $0.36
Qatar $0.25 $0.47 $0.24 $0.67 $0.20
Zambia $0.10 $0.03 $0.03 $0.10 $0.10
Malawi $0.10 $0.03 $0.03 $0.10 $0.10
Israel $0.25 $0.35 $0.19 $0.17 $0.13
Lithuania $0.17 $0.17 $0.15 $0.03 $0.03
Singapore $0.30 $0.34 $0.30 $0.65 $0.30
Kazakhstan $0.29 $0.29 $0.29 $0.20 $0.16
Uruguay $0.16 $0.41 $0.14 $0.46 $0.14
Slovenia $0.16 $0.26 $0.16 $0.03 $0.03
Mozambique $0.15 $0.03 $0.03 $0.15 $0.15
Bahamas $0.10 $0.10 $0.10 $0.03 $0.03
Seychelles $0.03 $0.03 $0.03 $0.03 $0.03
Uganda $0.03 $0.03 $0.03 $0.03 $0.03
Tajikistan $0.16 $0.16 $0.16 $0.03 $0.03
Russian Federation $0.20 $0.24 $0.17 $0.20 $0.14
Guadeloupe $0.16 $0.16 $0.16 $0.03 $0.03
Senegal $0.16 $0.30 $0.15 $0.03 $0.03
Bolivia $0.16 $0.27 $0.15 $0.36 $0.14
Hungary $0.20 $0.41 $0.19 $0.03 $0.03
Namibia $0.10 $0.10 $0.10 $0.03 $0.03
Chile $0.16 $0.19 $0.15 $0.26 $0.15
Equatorial Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Kuwait $0.19 $0.19 $0.19 $0.16 $0.16
Martinique $0.03 $0.03 $0.03 $0.03 $0.03
Réunion $0.10 $0.10 $0.10 $0.03 $0.03
Maldives $0.16 $0.16 $0.16 $0.16 $0.16
Turkmenistan $0.03 $0.03 $0.03 $0.03 $0.03
Nauru $0.03 $0.03 $0.03 $0.03 $0.03
Indonesia $0.16 $0.29 $0.15 $0.38 $0.14
Slovakia $0.20 $0.31 $0.20 $0.03 $0.03
Saint Lucia $0.03 $0.03 $0.03 $0.03 $0.03
Cote D'ivoire $0.17 $0.17 $0.17 $0.03 $0.03
Bermuda $0.03 $0.03 $0.03 $0.03 $0.03
Georgia $0.17 $0.47 $0.16 $0.03 $0.03
Iraq $0.16 $0.15 $0.15 $0.23 $0.16
Bahrain $0.16 $0.24 $0.16 $0.03 $0.03
Guatemala $0.16 $0.27 $0.15 $0.26 $0.14
Sri Lanka $0.17 $0.42 $0.15 $0.27 $0.14
Colombia $0.16 $0.22 $0.14 $0.27 $0.14
Burkina Faso $0.03 $0.03 $0.03 $0.03 $0.03
Mauritius $0.10 $0.10 $0.10 $0.03 $0.03
Trinidad And Tobago $0.16 $0.18 $0.12 $0.03 $0.03
Uzbekistan $0.16 $0.32 $0.16 $0.16 $0.16
Vietnam $0.26 $0.40 $0.17 $0.27 $0.16
Costa Rica $0.16 $0.22 $0.14 $0.20 $0.15
Ecuador $0.16 $0.24 $0.14 $0.42 $0.14
Pakistan $0.16 $0.19 $0.15 $0.17 $0.15
Congo $0.03 $0.03 $0.03 $0.03 $0.03
Oman $0.16 $0.32 $0.16 $0.03 $0.03
Bulgaria $0.20 $0.37 $0.19 $0.03 $0.03
Macedonia, The Former Yugoslav Republic Of $0.16 $0.16 $0.16 $0.03 $0.03
Myanmar $0.16 $0.14 $0.14 $0.15 $0.15
Saint Kitts And Nevis $0.03 $0.03 $0.03 $0.03 $0.03
Bangladesh $0.16 $0.22 $0.14 $0.17 $0.15
Dominica $0.03 $0.03 $0.03 $0.03 $0.03
Palestine, State of $0.16 $0.16 $0.16 $0.16 $0.16
Gabon $0.16 $0.16 $0.16 $0.03 $0.03
Benin $0.03 $0.03 $0.03 $0.03 $0.03
Ghana $0.17 $0.23 $0.17 $0.10 $0.10
Togo $0.10 $0.20 $0.10 $0.03 $0.03
Mali $0.03 $0.03 $0.03 $0.03 $0.03
Barbados $0.03 $0.03 $0.03 $0.03 $0.03
Hong Kong $0.20 $0.36 $0.20 $0.26 $0.20
Croatia $0.20 $0.26 $0.20 $0.20 $0.20
Paraguay $0.16 $0.20 $0.15 $0.18 $0.15
Kyrgyzstan $0.03 $0.03 $0.03 $0.03 $0.03
Moldova $0.16 $0.20 $0.14 $0.23 $0.15
Botswana $0.16 $0.37 $0.15 $0.03 $0.03
Albania $0.16 $0.18 $0.14 $0.31 $0.14
Congo, The Democratic Republic Of The $0.16 $0.16 $0.16 $0.03 $0.03
Cayman Islands $0.16 $0.42 $0.14 $0.03 $0.03
Macao $0.17 $0.03 $0.03 $0.17 $0.17
Bosnia And Herzegovina $0.20 $0.24 $0.18 $0.03 $0.03
Honduras $0.16 $0.23 $0.15 $0.16 $0.14
Vanuatu $0.03 $0.03 $0.03 $0.03 $0.03
Antigua And Barbuda $0.03 $0.03 $0.03 $0.03 $0.03
Montenegro $0.16 $0.16 $0.16 $0.16 $0.16
Somalia $0.16 $0.03 $0.03 $0.16 $0.16
Nepal $0.16 $0.32 $0.16 $0.23 $0.15
Belarus $0.16 $0.18 $0.12 $0.16 $0.16
Armenia $0.03 $0.03 $0.03 $0.03 $0.03
China $0.17 $0.25 $0.15 $0.21 $0.15
Jordan $0.17 $0.10 $0.10 $0.43 $0.14
Nicaragua $0.16 $0.17 $0.16 $0.27 $0.13
New Caledonia $0.03 $0.03 $0.03 $0.03 $0.03
Belize $0.16 $0.42 $0.14 $0.03 $0.03
Azerbaijan $0.16 $0.13 $0.13 $0.03 $0.03
Comoros $0.03 $0.03 $0.03 $0.03 $0.03
French Polynesia $0.03 $0.03 $0.03 $0.03 $0.03
Malta $0.10 $0.10 $0.10 $0.03 $0.03
Argentina $0.16 $0.21 $0.14 $0.28 $0.14
Mongolia $0.16 $0.26 $0.13 $0.03 $0.03
El Salvador $0.16 $0.20 $0.15 $0.26 $0.12
Puerto Rico $0.16 $0.16 $0.16 $0.39 $0.15
Jamaica $0.16 $0.26 $0.13 $0.03 $0.03
Dominican Republic $0.16 $0.20 $0.14 $0.38 $0.14
Saint Martin $0.03 $0.03 $0.03 $0.03 $0.03
Rwanda $0.03 $0.03 $0.03 $0.03 $0.03
Guyana $0.03 $0.03 $0.03 $0.03 $0.03
Panama $0.16 $0.22 $0.15 $0.21 $0.14
Burundi $0.03 $0.03 $0.03 $0.03 $0.03
Lao People's Democratic Republic $0.16 $0.03 $0.03 $0.32 $0.16
Tunisia $0.16 $0.22 $0.15 $0.23 $0.13
Taiwan $0.16 $0.20 $0.15 $0.30 $0.15
Philippines $0.17 $0.23 $0.15 $0.16 $0.15
Lebanon $0.16 $0.16 $0.16 $0.58 $0.15
Swaziland $0.03 $0.03 $0.03 $0.03 $0.03
Cambodia $0.16 $0.25 $0.15 $0.16 $0.16
Tanzania, United Republic Of $0.16 $0.32 $0.16 $0.03 $0.03
Haiti $0.03 $0.03 $0.03 $0.03 $0.03
Suriname $0.03 $0.03 $0.03 $0.03 $0.03
Liechtenstein $0.03 $0.03 $0.03 $0.03 $0.03
Gibraltar $0.03 $0.03 $0.03 $0.03 $0.03
Algeria $0.16 $0.20 $0.15 $0.19 $0.15
Sierra Leone $0.03 $0.03 $0.03 $0.03 $0.03
Saint Pierre And Miquelon $0.03 $0.03 $0.03 $0.03 $0.03
Serbia $0.30 $0.39 $0.24 $0.03 $0.03
Anguilla $0.03 $0.03 $0.03 $0.03 $0.03
Madagascar $0.16 $0.29 $0.15 $0.03 $0.03
Andorra $0.03 $0.03 $0.03 $0.03 $0.03
Fiji $0.03 $0.03 $0.03 $0.03 $0.03
Morocco $0.16 $0.21 $0.14 $0.16 $0.14
Turkey $0.16 $0.17 $0.15 $0.22 $0.15
Zimbabwe $0.16 $0.16 $0.16 $0.03 $0.03
American Samoa $0.03 $0.03 $0.03 $0.03 $0.03
Jersey $0.03 $0.03 $0.03 $0.03 $0.03
Ethiopia $0.16 $0.03 $0.03 $0.16 $0.16
Chad $0.03 $0.03 $0.03 $0.03 $0.03
Papua New Guinea $0.16 $0.16 $0.16 $0.03 $0.03
Niger $0.03 $0.03 $0.03 $0.03 $0.03
Bhutan $0.03 $0.03 $0.03 $0.03 $0.03
Monaco $0.03 $0.03 $0.03 $0.03 $0.03
Tonga $0.03 $0.03 $0.03 $0.03 $0.03
Turks And Caicos Islands $0.03 $0.03 $0.03 $0.03 $0.03
Djibouti $0.03 $0.03 $0.03 $0.03 $0.03
Brunei Darussalam $0.16 $0.25 $0.15 $0.29 $0.15
San Marino $0.03 $0.03 $0.03 $0.03 $0.03
Saint Vincent And The Grenadines $0.03 $0.03 $0.03 $0.03 $0.03
Northern Mariana Islands $0.03 $0.03 $0.03 $0.03 $0.03
Liberia $0.03 $0.03 $0.03 $0.03 $0.03
Central African Republic $0.03 $0.03 $0.03 $0.03 $0.03
Cuba $0.17 $0.19 $0.15 $0.27 $0.14
Iran, Islamic Republic Of $0.16 $0.19 $0.14 $0.16 $0.16
Egypt $0.16 $0.18 $0.14 $0.22 $0.14
Aland Islands $0.03 $0.03 $0.03 $0.03 $0.03
Afghanistan $0.03 $0.03 $0.03 $0.03 $0.03
Venezuela $0.24 $0.30 $0.22 $0.21 $0.18
Faroe Islands $0.10 $0.10 $0.10 $0.03 $0.03
Solomon Islands $0.03 $0.03 $0.03 $0.03 $0.03
Libya $0.16 $0.15 $0.15 $0.20 $0.14
Guernsey $0.03 $0.03 $0.03 $0.03 $0.03
Gambia $0.16 $0.32 $0.16 $0.03 $0.03
Virgin Islands, U.S. $0.03 $0.03 $0.03 $0.03 $0.03
Syrian Arab Republic $0.16 $0.14 $0.14 $0.16 $0.16
Samoa $0.03 $0.03 $0.03 $0.03 $0.03
Greece (VAT) $0.03 $0.03 $0.03 $0.03 $0.03
Timor-Leste $0.16 $0.16 $0.16 $0.03 $0.03
Yemen $0.16 $0.26 $0.13 $0.19 $0.11
Cape Verde $0.03 $0.03 $0.03 $0.03 $0.03
Angola $0.16 $0.13 $0.13 $0.03 $0.03
Aruba $0.03 $0.03 $0.03 $0.03 $0.03
Isle Of Man $0.16 $0.16 $0.16 $0.03 $0.03
Sudan $0.16 $0.10 $0.10 $0.32 $0.16
Virgin Islands, British $0.03 $0.03 $0.03 $0.03 $0.03
Lesotho $0.03 $0.03 $0.03 $0.03 $0.03
Guinea-Bissau $0.03 $0.03 $0.03 $0.03 $0.03
Grenada $0.03 $0.03 $0.03 $0.03 $0.03
Greenland $0.03 $0.03 $0.03 $0.03 $0.03
Sao Tome And Principe $0.03 $0.03 $0.03 $0.03 $0.03
Guam $0.03 $0.03 $0.03 $0.03 $0.03
Mauritania $0.16 $0.03 $0.03 $0.16 $0.16
Micronesia, Federated States Of $0.03 $0.03 $0.03 $0.03 $0.03
Kiribati $0.03 $0.03 $0.03 $0.03 $0.03
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $20.00 $5.92 $1.94 $8.83 $1.97
Canada $2.92 $2.74 $1.12 $2.03 $0.93
United Kingdom $12.64 $3.94 $1.59 $3.27 $1.49
Australia $8.11 $2.19 $1.13 $1.61 $0.92
 
Finland $3.17 $4.49 $2.06 $3.95 $1.10
Germany $14.96 $5.07 $1.33 $2.15 $0.61
France $14.96 $2.32 $0.98 $1.15 $0.42
Norway $6.94 $2.25 $1.09 $2.33 $1.21
Netherlands $6.84 $2.34 $1.16 $1.02 $0.44
Greece $2.11 $1.63 $0.54 $1.86 $0.54
Switzerland $11.96 $2.57 $0.96 $2.49 $0.79
Estonia $2.56 $1.51 $0.47 $3.41 $1.21
Iceland $0.97 $2.04 $0.95 $1.27 $0.78
New Zealand $11.25 $3.13 $1.37 $2.15 $1.12
Belgium $2.79 $2.11 $0.49 $1.21 $0.38
Mexico $3.15 $1.84 $0.55 $1.41 $0.49
Latvia $1.30 $1.94 $1.06 $1.45 $1.00
Japan $1.72 $1.71 $0.48 $0.86 $0.32
United Arab Emirates $8.20 $1.80 $0.92 $1.19 $0.42
Denmark $15.38 $1.64 $1.06 $0.96 $0.57
Guinea $1.07 $2.30 $1.04 $0.48 $0.40
Luxembourg $1.39 $1.60 $0.46 $1.43 $0.54
Malaysia $2.08 $1.52 $0.46 $1.22 $0.39
Ireland $13.67 $1.58 $0.63 $2.26 $0.91
Czech Republic $11.89 $1.22 $0.56 $1.58 $0.78
Austria $13.67 $1.50 $0.68 $1.32 $0.52
Korea, Republic Of $14.28 $1.28 $0.81 $0.27 $0.15
Portugal $1.05 $1.56 $0.47 $2.20 $0.92
Sweden $17.09 $1.36 $0.89 $1.02 $0.53
South Africa $5.56 $0.69 $0.33 $1.02 $0.55
French Guiana $0.40 $1.18 $0.30 $0.18 $0.12
Spain $4.45 $0.86 $0.42 $0.53 $0.27
Mayotte $0.46 $1.59 $0.33 $0.34 $0.15
Nigeria $2.78 $1.25 $0.63 $1.40 $0.54
Poland $4.21 $1.01 $0.63 $0.58 $0.37
Italy $6.62 $1.29 $0.76 $0.83 $0.54
Ukraine $1.71 $1.67 $0.55 $1.57 $0.74
Romania $2.78 $0.89 $0.47 $1.71 $1.04
Kenya $2.08 $1.19 $0.42 $1.29 $0.48
Peru $3.42 $0.83 $0.28 $0.38 $0.16
Thailand $2.91 $1.08 $0.33 $0.88 $0.45
India $9.58 $0.72 $0.36 $0.86 $0.26
Brazil $10.05 $1.30 $0.44 $0.57 $0.21
Saudi Arabia $2.94 $0.95 $0.31 $0.71 $0.31
Cameroon $1.15 $0.88 $0.49 $0.87 $0.46
Cyprus $1.75 $0.91 $0.35 $1.19 $0.54
Qatar $1.77 $0.81 $0.38 $0.80 $0.49
Zambia $2.78 $0.67 $0.34 $1.78 $0.75
Malawi $1.37 $1.00 $0.43 $1.07 $0.46
Israel $2.60 $0.81 $0.43 $0.31 $0.19
Lithuania $1.77 $0.68 $0.37 $0.70 $0.46
Singapore $2.78 $0.97 $0.36 $0.90 $0.40
Kazakhstan $1.83 $1.15 $0.49 $1.10 $0.66
Uruguay $1.20 $0.86 $0.27 $0.50 $0.24
Slovenia $4.27 $0.87 $0.32 $0.89 $0.37
Mozambique $0.99 $0.83 $0.48 $0.70 $0.40
Bahamas $0.64 $0.89 $0.45 $0.24 $0.16
Seychelles $0.80 $0.91 $0.37 $0.63 $0.51
Uganda $0.99 $0.81 $0.32 $1.36 $0.48
Tajikistan $0.54 $0.94 $0.35 $0.33 $0.16
Russian Federation $13.37 $1.03 $0.36 $0.82 $0.43
Guadeloupe $5.13 $0.99 $0.35 $0.38 $0.20
Senegal $0.83 $0.80 $0.42 $1.02 $0.54
Bolivia $0.75 $1.01 $0.27 $0.44 $0.17
Hungary $2.08 $0.74 $0.28 $0.43 $0.22
Namibia $0.64 $0.29 $0.20 $0.79 $0.49
Chile $2.78 $0.63 $0.32 $0.40 $0.22
Equatorial Guinea $0.40 $0.91 $0.31 $0.13 $0.13
Kuwait $1.77 $0.38 $0.21 $0.58 $0.26
Martinique $0.59 $1.03 $0.30 $0.16 $0.08
Réunion $1.39 $0.91 $0.31 $0.36 $0.19
Maldives $0.40 $1.12 $0.26 $0.32 $0.19
Turkmenistan $0.63 $0.74 $0.35 $0.56 $0.46
Nauru - - - $0.66 $0.46
Indonesia $2.59 $0.40 $0.24 $0.50 $0.22
Slovakia $4.27 $0.76 $0.40 $0.91 $0.43
Saint Lucia $0.40 $0.73 $0.29 $0.22 $0.20
Cote D'ivoire $9.70 $0.60 $0.31 $0.95 $0.56
Bermuda $0.40 $0.80 $0.31 $0.55 $0.26
Georgia $0.64 $0.27 $0.19 $0.25 $0.15
Iraq $1.66 $0.98 $0.61 $0.99 $0.61
Bahrain $0.69 $0.56 $0.24 $0.41 $0.23
Guatemala $0.99 $0.89 $0.27 $0.55 $0.19
Sri Lanka $1.93 $0.95 $0.30 $0.63 $0.29
Colombia $1.27 $0.67 $0.31 $0.30 $0.16
Burkina Faso $3.00 $0.54 $0.31 $0.69 $0.58
Mauritius $0.55 $0.59 $0.30 $0.43 $0.26
Trinidad And Tobago $0.40 $0.81 $0.29 $0.18 $0.10
Uzbekistan $0.71 $0.86 $0.44 $0.42 $0.30
Vietnam $0.61 $1.34 $0.22 $0.49 $0.18
Costa Rica $1.44 $0.86 $0.44 $0.37 $0.19
Ecuador $0.58 $0.79 $0.27 $0.39 $0.16
Pakistan $0.91 $0.62 $0.30 $0.54 $0.22
Congo $0.49 $0.61 $0.32 $0.34 $0.28
Oman $1.18 $0.72 $0.30 $0.71 $0.35
Bulgaria $0.81 $0.61 $0.28 $0.52 $0.29
Macedonia, The Former Yugoslav Republic Of $3.47 $0.66 $0.26 $0.47 $0.24
Myanmar $1.94 $0.80 $0.30 $0.53 $0.25
Saint Kitts And Nevis $0.40 $0.60 $0.31 $0.12 $0.08
Bangladesh $5.76 $0.84 $0.38 $0.41 $0.17
Dominica $0.40 $0.66 $0.31 $0.21 $0.19
Palestine, State of $0.80 $0.79 $0.76 $0.78 $0.73
Gabon $0.40 $0.71 $0.30 $0.16 $0.08
Benin $0.52 $0.65 $0.31 $0.74 $0.38
Ghana $15.00 $0.46 $0.21 $1.10 $0.41
Togo $0.40 $0.63 $0.30 $0.23 $0.18
Mali $0.64 $0.55 $0.35 $0.61 $0.37
Barbados $0.51 $0.59 $0.29 $0.25 $0.15
Hong Kong $0.77 $0.31 $0.20 $0.34 $0.24
Croatia $3.47 $0.38 $0.21 $0.36 $0.19
Paraguay $1.32 $0.62 $0.27 $0.34 $0.18
Kyrgyzstan $0.70 $0.81 $0.46 $0.32 $0.22
Moldova $1.71 $0.72 $0.28 $0.73 $0.41
Botswana $0.51 $0.26 $0.18 $0.56 $0.34
Albania $0.40 $0.28 $0.22 $0.17 $0.11
Congo, The Democratic Republic Of The $0.60 $0.71 $0.32 $0.58 $0.36
Cayman Islands $0.31 $0.53 $0.29 $0.19 $0.12
Macao $0.49 $0.26 $0.15 $0.21 $0.16
Bosnia And Herzegovina $1.18 $0.54 $0.24 $0.28 $0.17
Honduras $0.90 $0.65 $0.27 $0.31 $0.16
Vanuatu $0.31 $0.60 $0.30 $0.10 $0.05
Antigua And Barbuda $0.57 $0.48 $0.33 $0.15 $0.12
Montenegro $1.54 $0.68 $0.25 $0.53 $0.17
Somalia $0.40 $0.64 $0.30 $0.20 $0.12
Nepal $0.57 $0.67 $0.30 $0.17 $0.11
Belarus $1.37 $0.60 $0.25 $0.42 $0.25
Armenia $0.47 $0.65 $0.38 $0.22 $0.15
China $1.10 $0.58 $0.39 $0.61 $0.45
Jordan $0.83 $0.23 $0.14 $0.14 $0.09
Nicaragua $1.04 $0.65 $0.27 $0.28 $0.16
New Caledonia $0.55 $0.45 $0.27 $0.27 $0.25
Belize $0.40 $0.62 $0.29 $0.22 $0.15
Azerbaijan $0.99 $0.57 $0.29 $0.14 $0.11
Comoros $0.40 $0.63 $0.32 - -
French Polynesia $0.40 $0.62 $0.30 $0.11 $0.10
Malta $0.80 $0.61 $0.32 $0.27 $0.16
Argentina $2.85 $0.57 $0.24 $0.34 $0.20
Mongolia $0.45 $0.75 $0.32 $0.09 $0.07
El Salvador $1.94 $0.63 $0.27 $0.25 $0.15
Puerto Rico $1.97 $0.69 $0.27 $0.46 $0.24
Jamaica $0.40 $0.65 $0.29 $0.09 $0.06
Dominican Republic $1.51 $0.59 $0.30 $0.42 $0.28
Saint Martin $0.40 $0.78 $0.22 - -
Rwanda $0.56 $0.55 $0.30 $0.12 $0.07
Guyana $0.59 $0.62 $0.30 $0.19 $0.15
Panama $0.59 $0.60 $0.27 $0.40 $0.19
Burundi $0.40 $0.46 $0.31 $0.15 $0.13
Lao People's Democratic Republic $0.99 $0.16 $0.12 $0.31 $0.19
Tunisia $1.28 $0.15 $0.11 $0.23 $0.16
Taiwan $3.84 $0.29 $0.21 $0.43 $0.18
Philippines $0.68 $0.32 $0.20 $0.22 $0.12
Lebanon $0.57 $0.47 $0.23 $0.16 $0.09
Swaziland $0.52 $0.27 $0.29 $0.22 $0.19
Cambodia $1.34 $0.39 $0.22 $0.35 $0.23
Tanzania, United Republic Of $2.59 $0.34 $0.23 $0.27 $0.20
Haiti $0.61 $0.52 $0.30 $0.25 $0.14
Suriname $0.40 $0.55 $0.23 $0.16 $0.13
Liechtenstein $0.40 $0.36 $0.31 - -
Gibraltar $0.40 $0.32 $0.20 $0.25 $0.25
Algeria $0.99 $0.15 $0.12 $0.32 $0.20
Sierra Leone $0.52 $0.48 $0.29 $0.57 $0.36
Saint Pierre And Miquelon $0.40 $0.48 $0.40 - -
Serbia $1.88 $0.31 $0.21 $0.31 $0.20
Anguilla $0.40 $0.39 $0.30 $0.11 $0.11
Madagascar $0.41 $0.22 $0.19 $0.24 $0.15
Andorra $2.23 $0.30 $0.24 $0.16 $0.11
Fiji $0.40 $0.23 $0.13 $0.15 $0.09
Morocco $0.99 $0.26 $0.21 $0.25 $0.15
Turkey $3.05 $0.18 $0.14 $0.30 $0.20
Zimbabwe $0.58 $0.31 $0.18 $0.17 $0.09
American Samoa - - - $0.33 $0.33
Jersey $0.40 $0.14 $0.15 $0.17 $0.10
Ethiopia $0.45 $0.29 $0.21 $0.15 $0.11
Chad $0.28 $0.56 $0.28 $0.15 $0.09
Papua New Guinea $0.63 $0.32 $0.19 $0.21 $0.14
Niger $0.40 $0.38 $0.28 $0.11 $0.08
Bhutan $0.40 $0.29 $0.17 $0.17 $0.10
Monaco $0.40 $0.33 $0.19 - -
Tonga - - - $0.13 $0.06
Turks And Caicos Islands $0.21 $0.24 $0.21 - -
Djibouti $0.40 $0.34 $0.30 $0.15 $0.13
Brunei Darussalam $0.40 $0.22 $0.13 $0.31 $0.16
San Marino $0.40 $0.28 $0.22 $0.39 $0.19
Saint Vincent And The Grenadines $0.57 $0.31 $0.21 $0.12 $0.11
Northern Mariana Islands $0.40 $0.16 $0.16 $0.05 $0.05
Liberia $0.40 $0.19 $0.17 $0.11 $0.05
Central African Republic - - - - -
Cuba $0.86 $0.16 $0.12 $0.31 $0.20
Iran, Islamic Republic Of $0.45 $0.21 $0.13 $0.23 $0.16
Egypt $0.97 $0.18 $0.13 $0.20 $0.12
Aland Islands $0.21 $0.21 $0.21 - -
Afghanistan $0.40 $0.25 $0.20 $0.11 $0.08
Venezuela $0.40 $0.31 $0.19 $0.17 $0.12
Faroe Islands $0.40 $0.14 $0.13 - -
Solomon Islands $0.21 $0.17 $0.16 $0.12 $0.09
Libya $0.99 $0.15 $0.12 $0.22 $0.10
Guernsey $0.40 $0.23 $0.13 $0.19 $0.14
Gambia $0.40 $0.16 $0.09 $0.05 $0.05
Virgin Islands, U.S. $0.40 $0.17 $0.12 $0.14 $0.12
Syrian Arab Republic $0.86 $0.13 $0.11 $0.20 $0.13
Samoa - - - $0.11 $0.05
Greece (VAT) $0.45 $0.15 $0.15 $0.16 $0.13
Timor-Leste $0.27 $0.19 - $0.13 $0.10
Yemen $0.49 $0.18 $0.14 $0.22 $0.12
Cape Verde $0.40 $0.21 $0.16 $0.15 $0.10
Angola $0.99 $0.13 $0.11 $0.12 $0.09
Aruba $0.40 $0.12 $0.10 $0.11 $0.07
Isle Of Man $0.53 $0.18 $0.19 $0.10 -
Sudan $0.40 $0.14 $0.11 $0.19 $0.11
Virgin Islands, British $0.11 $0.06 $0.06 $0.09 $0.07
Lesotho - - - $0.20 $0.16
Guinea-Bissau $0.06 $0.09 $0.05 $0.05 $0.05
Grenada $0.40 $0.13 $0.10 $0.07 $0.06
Greenland $0.06 $0.05 $0.05 $0.09 $0.06
Sao Tome And Principe $0.11 $0.08 $0.05 $0.08 $0.05
Guam $0.40 $0.08 $0.06 $0.13 $0.09
Mauritania $0.40 $0.12 $0.09 $0.18 $0.10
Micronesia, Federated States Of - - - $0.14 $0.08
Kiribati - - - $0.10 $0.10
 
All other countries - $0.25 - $2.00 $0.06 - $0.22